Sbie 2009 is the leading international trade exhibition catering to various lucrative sectors. Over 36,000 visitors attended Saudi Build 2009. Motive of the exhibition is to provide the best of the world’s construction technology and products to the heart of the region’s market, where it is in greatest demand. Jeddah is the most demanding city which welcome the new trends and technology which is really worth for the Kingdom’s most important decision makers, and Saudi Build 2009 is sure to attract key buyers who need the most up-to-date technology and equipment available on the market.

The Kingdom’s construction sector continues to be fuelled by the increasing population growth – it has grown 8 fold over the last two decades and is expected to continue to rise from 4.1 million inhabitants to over 6 million in less than 5 years.

Saudi Build 2008 is the leading international trade exhibition catering to this lucrative sector. Over 24,000 visitors attended Saudi Build 2006, where over 500 companies from around the world were represented. The last 5 shows have been fully sold out. This year’s exhibition will be the 20th in the series, guaranteed to bring the best of the world’s construction technology and products to the heart of the region’s market, where it is in greatest demand. Riyadh is home to the Kingdom’s most important decision makers, and Saudi Build 2008 is sure to attract key buyers who need the most up-to-date technology and equipment available on the market.

With much of Saudi Arabia’s infrastructure undergoing a complete expansion, opportunities are widespread. New roads projects totaling well over 5.4 billion US$ will require materials and heavy machinery. Electricity expansion projects mean that over 117 billion US$ will be spent over the coming two decades to expand electrical capacity by 300%. More than 600 new factories will be built on new industrial parks that are being created. Telecommunications facilities are being expanded to support increased traffic. Such a massive undertaking will require the best the world has to offer in terms of building products and high-tech equipment.

AL Nasser Co. have participate in Saudi Building Exhibition 2008 which held in Riyadh exhibitions center from 26 October 2008 to 29 October 2008 and we welcome all visitors to know more about our company and our products

 Al Nasser Co. is again stepping ahead towards the success and believes in the saying "Where there is a will there is a way". By having a look on the graph of increase in demand of the quality products and services in the region of eastern province and also considering the growth in the industry which is now more than 62% is really quit surprising and obviously good news for each and every sector. These kinds of achievements are forwarding the kingdom where we can standby and can compete with the other developed countries. These developments are also helpful in removing the orthodox mentality about Saudi Arabia.

Al Nasser Co. also heading the dynamic path of success in providing the best product and services from all over the world to the Kingdom.

Al Nasser Co. is recognized by its quality product, services and the commitment in the market. To fulfill this demand from the eastern province the company has done several modifications for example Expansion of project department in Dammam City. In order to provide new trend and services to the organization like Saudi Aramco, Royal Commission, SABIC and many more other ongoing and upcoming project in region of eastern province and now also in Behrain.

 Its really very difficult to over come but with great support and effort of best sales engineer in the industry and by their hard working now company has managed to generate satisfactory and no doubt fruitful results.

AL Nasser Co. believes in a motto of “ Total Customer Satisfaction”. In order to maintain this motto, The company has implemented CRM (Customer Relationship Management) software which enables to keep customer record and proper follow-ups in both Technical and Sales Support to our valuable customers.
CRM , or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.
True CRM brings together information from all data sources within an organization (and where appropriate, from outside of organization) to give one holistic view of each customer in real time. This allows customer-facing employees in such areas as sales, customer support & marketing to make quick, yet informed decisions on ever thing from cross-selling opportunities to target marketing strategies to competitive positioning tactics.
If customer relationships are the heart of business success, then CRM is the valve that pumps a company's life blood

New high-quality electrical installations manufactured by Berker are currently being promoted in the Gulf markets through  the Saudi Arabia-based Al Nasser Company, the regional distributor for the German manufacturer.

The innovative range, which is intelligent, functional and has exceptional aesthetic appeal, was introduced by Berker at the Light + Building exhibition 2008 held last April in Frankfurt, Germany.
“Some of the items that were showcased at the event included the new Berker Q.1 range of switches while the prototype Berker R.1 was also presented, reinforcing the company’s position as a leader in innovation in the round switch segment,” says a spokesman for Berker, which offers an extensive product line ranging from the classic switches through to intelligent building management systems.
Elaborating on the products, he says: “The Berker Q.1 switch programme will be available in early 2009 in a polar white sturdy plastic switch with a broad spectrum of uses. Featuring soft, rounded contours, this new range of switches is offered in an impressive range of variants with a pleasant velvety surface. The new line has been designed in line contemporary trends in current architecture and interior design of residential and commercial premises.
“Meanwhile, the design of Berker R.1, which has developed in co-operation with designer Werner Aisslinger, is the logical extension of Berker’s brand identity. The R.1 proves that in-depth visionary development of a product range is possible even in a switch system.”
The company has improved its existing products. The MT 701 ct, which is now known as Berker Master Control, boasts additional functions such as receiving e-mails and subscription news services (RSS feeds), thanks to the central control system now having an IP connection, he adds.
“The additional functions turn Master Control into an information centre. Its advantages are its user-friendliness and its elegant operation panel, which can be supplied with a stainless steel or a glass frame. Customers who already own an MT 701 ct can import the existing MT 701 ct data into the Berker Master Control,” he points out.

Another enhanced line is the Berker TS Sensor series, which now has a room thermostat, and will be available from early November.
“There are many reasons for the success of Berker TS Sensor, including its extremely flat shape, minimalist surface design and a light touch operation. When it is switched off, nothing distinguishes the new sensor with room thermostat from the ‘normal’ TS sensor. However, both the inside workings and the smooth surface of the new product offer more functions and more possibilities since room-based KNX/EIB functions such as heating, air-conditioning or ventilation can be controlled as well. The simple display shows the time, outdoor temperature and/or room temperature,” the spokesman says.
Other innovations from the company include:
• Berker IP-Control, which gives unlimited access to building automation systems. Elements such as heating, lights, blinds and other technical elements can now be controlled from any Internet or network connection from inside or outside of the building. Available on the international markets since May, the IP connection creates new possibilities, especially for installers, as they can log into the house control system and handle their programming and maintenance tasks from a distance.
• Berker KNX/EIB components for home entertainment systems have also been launched into the international markets.
“Many home-owners nowadays wish to operate entertainment devices such as DVD players, televisions and hi-fi equipment using their previously installed KNX/EIB system. If an intelligent control system covering the entire house is in place, a multi-room application is a good alternative. By using Berker KNX/EIB components, home entertainment systems from almost all manufacturers can be combined and operated either centrally or on a room-by-room basis. The main element of a home entertainment electronics system is any music server which is integrated into the KNX/EIB system by means of a corresponding interface and which delivers the sound for each room, as desired, or for the entire house. In this way, light, temperature and music can be controlled with one single Berker KNX/EIB operating tool,” he explains.
• Berker EnergyGuard, which is an energy monitoring system that identifies appliances that waste electricity and makes energy consumption visible on a display, thus providing valuable hints on saving energy. “The installation of EnergyGuard’s components is just as easy as energy monitoring itself. Its transmitters can be easily placed in the sub-distribution in the form of adapter plugs, flush-mounted wall boxes, compact built-in devices or RMG units. They then transmit consumption data from the whole house by means of radio signals to the EnergyGuard’s central control," the spokesman says.

Al Nasser Company, a Riyadh-based supplier for leading brands of indoor and outdoor lighting fixtures, lighting control systems, wiring devices and security systems, is on an expansion drive to cover all the regions of Saudi Arabia and is also exploring new avenues for growth.

“With the recent surge in the oil prices, a number of mega projects are coming up in Saudi Arabia and this trend is expected to continue over the next few years. Al Nasser has achieved a growth of 15 per cent in sales last year and we expect to reach even higher targets this year considering the huge opportunities available in the kingdom,” says Mohammed Al Nasser, project and systems sales manager of the company.
“We are now planning an expansion across Saudi Arabia with the opening of some new showrooms as well as project offices. We have already opened two new showrooms in Madinah and Makkah and have renovated some of our existing showrooms in other cities to give them a more contemporary look and enhance their appeal to our customers," he adds.

Al Nasser supplies a wide range of advanced wiring devices, lighting systems and security systems products from a number of international manufacturers. It is the exclusive agent and partner for Berker wiring devices and EIB systems from Germany as well as the project partner for Philips Luminaires, the leading global lighting giant, and has carried out many prestigious projects in various cities of Saudi Arabia with its lighting fixtures.
Among the most striking projects that Al Nasser carried out last year was a SR7.2 million ($1.92 million) deal for supplying Berker wiring devices to the King Abdullah University for Science and Technology (Kaust) in Jeddah, for which it is now trying to get approval to supply products from Philips. Other major projects was to supply Philips lighting fixtures to the regional head office building for the National Commercial Bank in Riyadh (SR 3.5 million); a SR I million project to supply LED lighting to the Azizia Panda Mall in Riyadh; a SR6 million project for the Othaim malls in Al Ahsa, Qassim, Riyadh Rabwa and Khurais.
Al Nasser also supplied SR3 million worth of security systems also at Othaim Mall.
Established in Riyadh in 1971 as a small business, Al Nasser was converted to a limited company in 1981. The company today has a diversified portfolio, enabling it offer a spectrum of products designed to transform a simple home or office into a high-tech living space - right from dimmers to building management systems and from motion sensors to advanced access control systems. Staffed with around 150 employees, the company now has a chain of 10 showrooms ranging between 200 sq m to 1,500 sq m across the country as well as a 6,000 sq m main warehouse in Riyadh and other regional warehouse, approximately 2,500 sq m each, in the Eastern and the Western regions of Saudi Arabia.
"In line with its objective of ensuring customer satisfaction, Al Nasser Company is consistently striving towards providing better quality products and services," Al Nasser points out.
Among the outstanding projects handled by the company in the recent past include the Kingdom Centre (complete wiring devices from Berker); Jeddah Hilton Palace (wiring devices), Hilton Madinah and the Royal Malls in Dammam and Riyadh (entire lighting systems), the Prince Sultan Humanitarian City and the Power Plant 9 – Riyadh, Hilton Hotel, Sheraton Hotel (Royal Apartments) in Madinah, Meridien Hotel in Jeddah, Holiday Inn and Marriott Hotel in Riyadh, Corniche Plaza and Al Khozama Towers in Jeddah and a number of embassies in Riyadh.